6 free methods to increase your brand visibility on Social Media

Do you want relevant & engaging followers & likes for your Brand on Social Media? I am sure you want even everyone wants for their businesses. But how you can get those engaging likes for your brand.

Not a problem. Today, I’ll provide you some free methods to get those engaging likes & followers to increase your brand’s visibility on social media.

The brand value lies in getting the right people to follow you. I am sure with these tips the most relevant people will follow your brand on social media channels.

Let’s discuss first, why you want those relevant followers for your brand? Getting relevant followers & connections on social media boosts your brand awareness. Ultimately, It directly helps in increasing the sales funnel and in building strong relationships with customers. This also gives the value to content in search engines that helps your website to rank better in SERP’s.

There are many paid methods available in the market to increase the count of followers & likes on social channels. But, here we will discuss only methods with little to no budget.

1- Post more consistently:

The more you post the more impressions you will get. This is the simple & quality method to increase brand value. Posts on Facebook, LinkedIn, and Google+ have longer lifespans so you can post once or twice on a daily basis. This will work in most cases. Kevin Lee of Buffer says they post 14 times per day on Twitter but if there is not so much amount of content available, 4-5 posts per day will works.

2- Optimize your content:

Optimize the content as per the social channels. Content strategy may differ for every social media network. Understand how posts are shown on every social media channel and according to that build up the strategy. Attach images with the posts, it always works and gets shared more often.

Also Read: 10 Amazing Content Marketing tips every Digital Marketer needs to know

3- Cross-Promotion of social Channels:

Cross-promotion doesn’t require any investment and partners can successfully expand through one another’s social channels. With this tactic, you can gain a credible introduction to a new audience than with traditional methods of social media promotion. Post about LinkedIn page on your Facebook page. I know content may be similar but it’s fine. People will follow your brand on both the social channels.

4- Feature your social accounts in emails:

You can add the company’s social media buttons to your business email signature. If someone subscribes to your website, it means that the person is really interested in your product & services. By doing so, they can directly follow your brand with that confirmation email or welcome email which you will send to your subscribers.

5- Add social media buttons to your website:

Social Media accounts help people to learn more about your company. Add social media buttons on Header & footer of the website and try to add them near to about us, & contact us on the Home page. You can also add these buttons or social media accounts links on Sidebar & throughout the website.

Also Read: Top 4 online platforms for Learning Social Media Marketing

6- Influence your employees:

Employees are the best supporters of your company on social media. Ask your employees to follow & like the company’s social media pages and motivate them to share the posts, updates, and company’s achievements on their profiles. You can also drop an email to your employees weekly or monthly mentioning top social media posts/updates so that they got to know what the company is talking about. This is also good for internal communications.

Not only above these 6 methods will boost the brand’s visibility on social media, there are also a huge number of ways in this Digital world. It’s very important to understand that followers count aren’t everything. What it matter is, getting the right people to follow you.